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Movement: changing a provocation into an idea or conceptAdapted and Excerpted from the writing of Edward DeBono Definition of Terms 1. Idea: The "idea" is a practical way of doing something. Specific concrete ways of putting a concept to work. An idea must be specific. It must be possible to put an idea directly into practice 2. Concept: The "concept" is the general method involved. It can be the "ways of doing something." 3. Directions, also called Broad Concept: Directions are very broad concepts or approaches. The broadest concept you can think of becomes the "direction." If you are driving north then this is the direction. There are many roads, all of which are heading north. These roads are the ways of proceeding north and they become the concepts. In other words you can say that you are going to travel along a certain road. That particular road is the concept. But you have to do something specific to travel on that road: walk, ride a bicyle, drive a car, catch a bus. The specific mode of travel is the idea, the "way of doing something." All these lead to an object, the point of what you're doing. 4. Purpose: This is the object of what you're doing. Generally one works backwards from directions to concepts to ideas. Unfortunately the brain does not like behaving in this tidy way. Techniques of Movement Attitude: Where does this lead to? What does this suggest? Where does this take me? What is of interest here? What is interesting about this provocation? Extract a principle: Can we find some principle and then make use of it? Can we extract a key feature or a specific aspect of the provocation? Moment-to-moment: We visualize the provocation in action — no matter how absurd it seems Focus on the difference: How is this different from what we normally do? What are the points of difference? Search for value: Is there any value at all in this provocation? Are there any directly positive aspects? Are there any special circumstances under which the provocation would have a direct value? Reaching a concept: Spell out the concepts or ideas that have been generated even if they do not immediately offer value.
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