Generating New Idea by Putting on Different
Hats
Excerpted from the writings of
Edward DeBono
Introduction
There are many techniques available for
brainstorming--the deliberate process by an individual or group
to generate new ideas, products, or activities. Edward DeBono
is a physician who left medicine to pursue a teaching and writing
career in creativity and business. DeBono coined the phrase "lateral
thinking" and devised techniques to enhance learning and
creativity. The following material is meant to be used by groups
or individuals to generate new ideas. It goes something like
this:
A group leader/facilitator explains that
everyone is simultaneously going to symbolically put a hat on.
Let's say it's the white hat. The background material on "white
hat thinking" is presented. Then the "white hat"
session begins. Another group member takes notes or writes the
ideas/answers on a board or easel. Then the next hat is "put
on" and the same process is done. Through putting on a series
of hats in a sequential fashion new ideas are generated, explored,
refined, and then, hopefully, used later.
White Hat
-- Information
Think of a blank piece of paper a computer
printout . The White Hat means neutral information. Ask
the following three questions, exploring the issues under the
questions:
- What information do we have?
- Lay out facts, figures, etc.
- Express personal knowledge or experience.
However, it must be labeled as such: "In my experience ...,
As far as I know ..."
- Express info that's unsaid but "between
the lines," guesses, deductions, possibilities. The important
thing is state clearly what type of information it is:
- "This is a fact as shown in these
tables.
- My guess is that ...
- From the way that the keys are left in
the car, I deduce that the driver must have intended to return.
- The generally accepted view is that ..."
- What information is missing?
- Try to find the gaps in our information.
- Do we have enough information for our
thinking or for our decision?
- If not, what else do we need?
- How do we get the information we need?
- Listening, reading, research
- Asking questions: What questions should
we be asking? What do you want the question to do for you? Shooting
question: yes or no answer; Fishing question: not knowing what
we will catch.
Red Hat --
Feelings
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Think of fire and warm. The Red Hat is
for emotions, feelings, hunches, and intuition. Normally,
when we put forward a hunch or intuition we seek to construct
a reasonable basis for them. Often this basis is false, while
the hunch or intuition has validity. The Red Hat allows one
to put forward a hunch or intuition without a need to justify
it. Say something like this:
- "Putting on my Red Hat, I have a
hunch that ..."
The Red Hat covers feelings "at this
moment." At the beginning of a session the Red Hat feelings
may be very different than at the end. A feeling is only valid
if it is genuine and sincere. Sometimes we're not sure how we
feel about something or we may have both good and bad feelings
simultaneously. Report your mixed feelings like this:
- "There are some aspects I feel good
about and others I feel bad about."
Some Hints
on White and Red Hat Thinking
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Sometimes the difference between the two
(Information from the White Hat and feelings from the Red Hat)
is blurred, such as in, "I feel the toy will sell well."
Obviously you cannot be certain, but if you can provide good
reasons (sales of similar toys, test markets, etc.) it is White
Hat thinking. If you can provide no reason it is Red Hat thinking.
If two people put forward information that
challenge each other in regard to correctness, then both are
put down alongside each other.
Black Hat
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Black reminds us of a judge's robe. The
black hat is for caution. The black hat stops us from doing something
that may be harmful. The black hat points out the risks and why
something may not work.
Green Hat
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Green suggests vegetation, which suggests
growth, energy, and life. The green hat is the energy hat. The
green hat allows you to bring up possibilities. When the green
hat is on, everyone makes an effort to be creative. Under the
green hat you:
- Offer proposals and suggestions
- Discuss new ideas and alternatives.
- Talk about modifications and variations
of a suggested idea.
Blue Hat
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The blue hat is for looking at the thinking
process itself. We use the blue hat at the beginning of a discussion
in order to define what we are thinking about and to decide what
we want to have achieved at the end of our thinking. The blue
hat may be used to order the sequence of hats that we are going
to be using and to summarize what we have achieved. The "blue
hat" questions are: :
- What should we do next?
- What have we achieved so far?
Yellow Hat
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Yellow suggests sunshine and optimism.
Under the yellow hat we make a direct effort to find the values
and benefits in a suggestion: What is good about this? Even if
we do not like the idea, the yellow hat asks us to seek out the
good points:
- Where are the benefits?
- Who is going to benefit?
- How will the benefits come about?
- What are the different values?
Copyright
2005, Robert I. Winer, M.D.
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